Bosley’s and Pet Valu Aim to Raise $1.8 Million During April, Pet Appreciation Month
Buy a Bosley’s by Pet Valu Pet Appreciation Month PAW in-store and
Join with National Adoption Poster Cat “Bon Jovi” on Social Media to Show Your Support
This April, animal lovers and the Pet Experts at Bosley’s and the Pet Valu family of stores across North America, are teaming up to lend a helping PAW to animal rescue charities and pets in need.
Thanks to its annual April Pet Appreciation Month event, Bosley’s, Pet Valu and their customers have donated more than $4 million to North American animal rescue charities and found homes for more than 5,600 pets.
Donations made at Bosley’s stores stay in BC communities to help dedicated local animal rescues and shelters.
This year, Bosley’s and Pet Valu has set an ambitious 2016 fundraising goal of $1.8 million. To help encourage adoptions, Bosley’s is hoping the “rock star” appeal of this year’s Adoption Poster Pet, “Bon Jovi” the cat, will help encourage hundreds of adoptions across BC and Canada.
The grey and white tabby was adopted in 2013 when a little boy visiting a store with his family fell in love with the calm, friendly demeanour of the rescue cat. Two years later, “Bon Jovi” is a beloved member of the family and is set for celebrity cat status in his new role as the Bosley’s and Pet Valu 2016 Adoption Poster Pet.
“Pet Appreciation Month raises much-needed money and supplies to support charities that help pets in need, like “Bon Jovi” find forever homes,” explains Rose Ferrante, Director of Marketing for Bosley’s and Pet Valu. “About 75% of the animals adopted each year through Bosley’s stores are cats and we hope that prospective adoptive families will visit our stores from April 15th to 17th during National Adoption weekend,” says Rose.
There are three ways pet lovers can show their Pet Appreciation at Bosley’s:
Visit your local Bosley’s throughout the month of April, purchase and sign an official PAW for $2, $5 or $10 – or make a product donation to local animal rescue charities.
Show your support on social media. Throughout April, Bosley’s will be sharing #PostaPaw missions on Facebook and Twitter. Every share or retweet will trigger a donation to rescue groups across Canada, up to 5000 cups of pet food or kilograms of litter each week. Pet lovers can also create their own #PostaPaw posts on Facebook, Twitter and Instagram to trigger a donation.
· Participate in National Adoption Weekend from April 15th – 17th when Bosley’s stores team up with local animal rescue organizations to help find forever homes for homeless pets.
To learn more about Pet Appreciation Month and what’s happening in your community visit www.bosleys.com or www.bosleys.com/events-calendar
About Bosley’s by Pet Valu
Pet Valu, Inc. www.petvalu.com is a Canadian specialty retailer of pet food and pet-related supplies with more than 700 stores across Canada and the US. The Pet Valu family of stores consists of Bosley’s by Pet Valu, Pet Valu Canada, Pet Valu US, Paulmac’s Pet Foods, Tisol Pet Nutrition and Total Pets.
The Pet Valu family of stores pride themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.
Bosley’s, Pet Valu, Paulmac’s, Tisol, Total Pets team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Bosley’s by Pet Valu stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters. To learn more about Pet Appreciation Month events, please visit: www.bosleys.com or www.facebook.com/bosleysbypetvalu