Illustrated by a Vancouver-based artist, the large scale ‘Doodle Classrooms’ at each Centre are designed to inspire young minds
British Columbia, (August 15, 2022) – Metropolis at Metrotown (Burnaby) and Guildford Town Centre (Surrey) are celebrating the back-to-school season with interactive Doodle Classroom pop-ups — think group colouring projects on a large scale. Running from August 15 through September 5, the installations provide an opportunity for everyone to contribute to the artwork, and a chance to win 1 of 5 shopping sprees at each Centre, all while raising funds for children in need across Surrey and Burnaby.
Visitors will be immersed in a 950-square-foot classroom-inspired environment where they can use markers to add their own colour and personality to the illustrated vinyl walls that cover the entire structure. For every visitor to the Doodle Classrooms at both Metropolis at Metrotown and Guildford Town Centre, $5 will be donated to the Breakfast Club of Canada (for a maximum donation of $10,000 per Centre) to help give all children access to a healthy breakfast to fuel their learning.
“We are very thankful for the support of important partners like JLL Canada who help us advance our mission and provide access to healthy meals for children,” explained Paul Lethbridge, Corporate and Community Giving Director at Breakfast Club of Canada. “The Club wants to be able to maintain sustainable programs and continue to meet the increasing demand across the country. It is through initiatives like these and by working together with generous partners that we can help nourish children’s potential.”
The illustrations, designed by Vancouver-based artist Tierney Milne, feature fun school-inspired items and designs paired with local landmarks to create a customized group colouring experience.
“So many kids fall in love with art while at school, and art is how many children learn to express themselves, the power of art is exceptional,” said Milne. “I hope visitors to the Doodle Classroom pop-ups enjoy personalizing the illustrations and that participating will get them hyped up about heading back to classrooms and all the creative opportunities that school brings.”
JLL is hosting the art-driven, back-to-school pop-ups at four of its shopping centre properties in Western Canada, including CrossIron Mills (Rocky View, AB), Guildford Town Centre (Surrey, B.C.), Metropolis at Metrotown (Burnaby, B.C.) and Outlet Collection Winnipeg (Winnipeg, MB.)
“Breakfast Club of Canada is a long-standing partner and we are proud to support them in a meaningful way during the back-to-school season,” said Johanne Marcotte, Executive Vice President
National Operations and Leasing Quebec, JLL Canada. “Our goal is to provide our valued guests with an inspirational opportunity to express themselves through art, snap photos and create memories as they prepare for the beginning of the school year.”
Burnaby: At Metropolis at Metrotown, the Doodle Classroom is located on the Lower Level in Grand Court. Visitors to Metropolis at Metrotown are invited to share their Doodle Classroom experience on social media, tagging @metropolisatmet and using the hashtag #DoodleClassroomMET.
Surrey: At Guildford Town Centre, the Doodle Classroom is located on Lower Level in Centre Court. Visitors to Guildford Town Centre are invited to share their Doodle Classroom experience on social media, by tagging @shopgtc and using the hashtag #DoodleClassroomGTC.
Enter to win big: Visitors at both Centres will have the opportunity to enter for a chance to win 1 of 5 $1000 back-to-school shopping sprees just for doodling. For every visitor to the Doodle Classrooms at both Metropolis at Metrotown and Guildford Town Centre, $5 will be donated to the Breakfast Club of Canada and will go towards programs that deliver healthy breakfasts for children in those communities.
A fun extra: Those who spend $250 on their back-to-school shopping at Metropolis at Metrotown or at Guildford Town Centre, will receive a $25 gift card and a custom pencil pouch by Tierney Milne when they present their same day receipts at the Doodle Classroom at Metropolis at Metrotown, or at Guest Services at Guildford Town Centre. Full contest and gift with purchase rules and regulations can be found at metropolisatmetrotown.com and guildfordtowncentre.com.
About Metropolis at Metrotown
With over 330 stores, Skytrain access and free parking, more than 28 million shoppers are attracted to Metropolis at Metrotown annually. Major stores include Indigo, Cineplex Cinemas, H&M, Hudson’s Bay, Old Navy, Real Canadian Superstore, Shoppers Drug Mart, Sport Chek, T&T Supermarket, Toys “R” Us, Uniqlo, Urban Behavior, Walmart, Winners HomeSense, and Zara.
Website: metropolisatmetrotown.com I Instagram: @metropolisatmet I Facebook: @metropolisatmet Twitter: @metropolisatmet
About Guildford Town Centre
Guildford Town Centre is a premium shopping destination in the Fraser Valley with more than 200 stores, services and restaurants to choose from such as Hudson’s Bay, Apple, Walmart Supercentre, JD Sports, London Drugs, Uniqlo, H&M, MUJI, Old Navy, The LEGO Store, Sephora, Victoria’s Secret and more. It’s centrally located in Surrey, BC, the second largest city in the province and the fastest growing city in Western Canada.
Website: guildfordtowncentre.com I Instagram: @shopgtc I Facebook: @shopgtc
About Tierney Milne
Tierney Milne is a Montreal-born designer and artist currently living in Vancouver. Her studies in Psychology (BA, UBC) and lllustration/Design (IDEA Program, CapU) inspire her to break down the complexities of our inner and outer landscapes and recombine them in colourful and unique ways. She loves to use experiential or tactile elements in her work, and often plays with unusual materials to experiment and bring a concept to life. When not doing commercial pieces, Tierney pursues her own artwork, mural, and stop-motion animation projects.
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 500 000 children in over 3,000 programs in academic and community settings across the country. The ultimate goal: breakfast for every child, every day.
Website: breakfastclubcanada.org I Instagram: @clubdejeuner | Facebook: @BreakfastClubDejeuner| Twitter: @breakfastcanada