Award-Winning My Town™ Games
Signs Deal with Discovery, Inc. to Release
Co-Branded Games
My Town Games, a leading creator of popular digital “dollhouse-like” games announces a first-of-its-kind partnership with Discovery Inc., the global leader in real life entertainment, to create co-branded games that allow kids to explore open-ended play.
This co-venture will launch later in the summer as My Town Discovery, a game recommended for ages 6-12 that features a virtual world where kids can hang out with their friends and explore their community – go shopping, see the school they will be attending in the fall, go to the park, stop for a bite to eat in the burger shop, play mini games and visit the really cool Science Discover Museum that My Town designed with Discovery #mindblown.
My Town Discovery will debut at the App Store and on Google Play as a 7-day free trial and then game players will have the option to “join the club” with a monthly subscription fee. An added benefit to the game is specially-branded Discovery #mindblown content filled with fascinating facts “did you know…” of special interest to young learners. Initially there will be no IAPs and more games and adventures will be added in the coming months.
“My Town is all about kids exploring their world and Discovery is the perfect brand to partner with because of their long commitment to inspiration, discovery and entertainment, says Mark Tulchinski, co-founder, My Town Games. “This is an incredible opportunity to bring new learning content to fans of My Town.”
Exploration and curiosity lies deep within Discovery’s DNA,” said Matt Bonaccorso, Director, Marketing & Digital Products, Discovery. “We are thrilled to be partnering with My Town to encourage young boys and girls to discover and learn about their community via this innovative platform.”
MY TOWN BRAND OVERVIEW
Created by an expert team of designers, engineers, programmers and artists, loved by kids and parents alike and endorsed by teachers and therapists, My Town Games is a safe, digital platform that gives children hours of open-ended play to teach them to interact first with an imaginary world, which can then empower and embolden them to explore their physical world and learn how things work. In the My Town Games world – 104 locations, 50 characters and 5300+ objects and counting – kids play and interact with a variety of things in places and with people they see, recognize and know in their real, everyday lives – their homes, communities, family, friends and neighbors. My Town games have won the KIDS FIRST! endorsement, a NAPPA Award, Parents’ Choice Fun Pick and the Family Choice Award. My Town also is the creator behind the very popular My Little Princess game series.
About Discovery:Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with the PGA Tour to create the Global Home of Golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit www.corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
ABOUT MY TOWN GAMES
The My Town Games studio designs digital dollhouse-like games that promote creativity and imaginative interactive play for young children all over the world. Since launching they have built games that have been downloaded 30 million times in 150+ countries. Loved by children and parents alike, the games introduce environments and experiences for hours of open-ended game play. The company has offices in Israel, Spain, Romania and the Philippines. Visit http://www.my-town.com.
For more information visit www.my-town.com.
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