ERIE, PA – Inspired by the tradition of the Italian happy hour, reCAP® officially launches The Art of Aperitivo Italian Happy Hour Kit which includes a one-of-a-kind lacto-fermentation solution to create delicious and healthy foods like giardiniera, sauerkraut, kimchi, and more. The kit is unique in the Mason jar market, featuring a low-profile, waterless airlock with an authentic one-way valve to let gases escape and absolutely not let air in. It also includes reCAP Mason Jar lids that make it convenient and easy to occasionally monitor the ferments and snatch a small sample to taste during the process.
Multi-functional and reusable, the kit easily converts to plain storage in the refrigerator once ferments are complete. Stylish and in various sizes, a set of three Quattro Stagioni glass Mason jars, made in Italy by Bormioli Rocco, is included in The Art of Aperitivo, along with a lacto-fermentation device, reCAP lids, and fun Mason jar accessories. Guiding customers through the entire aperitivo experience are an eBook and video series to ensure every detail is covered.
Carlo Fuda, food blogger, reCAP Ambassador, and Italy expert, comments, “The ingredients for this celebration of food, fun, and friends aren’t what you would typically expect for happy hour. We’re not talking pizza bites and dollar shots. The drinks are simple and sipped slowly to appreciate the artisanal foods, all while sharing culture and conversation in an intimate, Italian-style experience.”
The campaign is part of an on-going partnership with Classico® Riserva sauces. A lively and well-received aperitivo party was held at Mason Jars Company in July to kick off the creative process. The team prepared signature drinks and house recipes using both reCAP and Riserva Mason jars to create traditional, classic Italian fare and reimagined recipes with a twist. Karen Rzepecki, reCAP Founder, comments, “What I love about the Aperitivo gift set is that it has the tools and instructions to easily create a memorable happy hour. You don’t have to know how to ferment, the instructions walk you through it. Our friends really enjoyed a healthy and delicious cocktail party – very different from any other.”
Under Mason Jars Company, the reCAP® brand designs and manufactures caps and accessories that allow people to reuse Mason jars in unique, fun, and creative ways. Launched in 2012 in Erie, Pennsylvania, The Original reCAP Mason Jars Pour cap was founded by engineer and problem-solving-mom, Karen Rzepecki, who was looking for a solution to pour and store homemade dressing without the mess. Mason jars are the perfect multi-purpose container, and according to the company, “Our passion for a better world put the “re” in reCAP – Reduce, Reuse, Repurpose, and Recycle. “