I’ve always appreciated those businesses that choose simplicity and practicality when it comes to their products or services. They make it easy for us to embrace their offer and relate to it. I especially admire this quality in the companies that sell products meant to ensure our well-being and support a healthy lifestyle – for instance, beds and mattresses.
I’ve been watching the spectacular evolution of Casper, one of the fastest growing mattress businesses, which began in 2014, as a New York startup and then hit $30 million in sales in only 14 months. I particularly love their motto – “Great sleep, made simple.” First, I read a detailed Casper review found here; then I decided to test the whole package (product, customer service, online shopping, delivery, etc.) by myself. That’s how I found out a few things any interested buyer should know:
One product to fit all preferences
Casper only sells one type of mattress but in different sizes. They tested various combinations before finding the perfect memory foam core topped with open-cell latex foam, which makes the mattress so versatile. The Casper quality is the same for their entire portfolio, which includes three models with particular features: The Wave – highly-advanced technology that responds to your body weight; The Casper – keeping the perfect temperature for a good rest and The Essential – fitted for smaller budgets but without giving up quality.
Unique unboxing experience
My favorite part was the Casper delivery system, which allows each mattress to fit in a box that’s rather small and can be easily delivered by bike. In fact, this was the company’s major selling point, which attracted a variety of clients. The unboxing of the Casper mattresses has become a viral event. Once you unwrap the box, the product slowly unfolds itself, expanding to the full size. And watching the mattress unravel in front of your eyes, on the floor or the bed frame, is so much fun!
One hundred days return policy & free delivery
Presently, Casper offers a trial period (money-back guarantee) of 100 days, which is an essential factor in convincing customers to click “buy.” The delivery and the return process (if that happens) are free of charge to the customer. And another thing that’s awesome is the fact that the company doesn’t re-sell the returned mattresses: it donates them to charity.
Snooze specialists at your service
The Casper Customer Service is available seven days a week: it is provided by a team of “snooze specialists” which can be reached via phone, email, text messages or chat rooms. So whenever you have a question, go ahead and ask it. Also, you can subscribe to the “snoozeletter” they send regularly. Their entire activity deploys online, but there are also a few actual stores where you can find their mattresses.
Ten years warranty
The Casper mattresses come with a ten years warranty if they are used for their intended function and according to the instructions provided by the manufacturer. But here’s the catch: only the original owner of the mattress can benefit from this guaranty. Thus, if you sell your mattress to someone else, they can’t use the warranty.
Disclosure: Guest Post
Photo Credit: Casper