September 11, 2016– Rihanna announces the debut of Crush by Rihanna, the second fragrance in her namesake RiRi collection. Crush is a mysteriously sexy and provocative scent. Breaking boundaries and setting new rules, this perfume feels empowering, strong, confident, and unapologetic.
RiRi CRUSHES it with her newest fragrance – sensual woody notes pair with playful red fruits and pink musks to create an intoxicating fragrance with an undeniably fun, feminine twist. The addictive floriental opens with a vibrant splash of bergamot, juicy mandarin and vivacious pink peppercorn. At its heart, pink rose is accented with spicy ylang drizzled in the tangy sweetness of red berries for a mouthwatering signature; while creamy musk, cedarwood and sexy patchouli combine to leave a lush, lasting impression.
The bottle, designed by Rihanna, inspired by the original RiRi bottle, combines a sense of luxury and femininity. Its rich golden tones create an irresistible allure that is accented by a playful touch of pink on the outer box. The eye catching, luxurious jewelry-inspired pattern on the cap is alluring to the touch, and is carried through to the outer box to create a chic, high fashion contrast to the bottle’s feminine lines.
Crush by Rihanna will be available exclusively at Shoppers Drug Mart and beautyboutique.ca beginning September 11, 2016 for $69 EDP (100mL) — and a limited-edition holiday gift set containing a 100mL EDP Spray, 75mL Body Lotion and 6mL Rollerball will be available at $70 for the holidays.