tonies® introduces Toniebox 2 and Tonieplay: Next generation of interactive audio entertainment redefines how children grow through independent listening, touch and play
tonies®, the world’s leading interactive audio platform for children, is excited to announce the launch of Toniebox 2 and Tonieplay, the most significant innovation in the company’s history and a leap forward in screen-free, independent play for kids. Available for pre-order starting August 27 and on sale in retailers beginning September 15, 2025, Toniebox 2 is priced at CAD $169.99 (MSRP).
Toniebox 2 is a next-generation audio player designed just for kids. Built for little hands, powered by their choices, and made to grow with them, it introduces new features that inspire creativity, confidence, and independence from ages 1 to 9+. With enhanced sound, new smart features like a Sleep Timer with Light and Sunrise Alarm, and a brand-new Tonieplay experience, Toniebox 2 is set to become an essential part of family life, from morning routines to bedtime stories.
Exclusive to Toniebox 2, Tonieplay transforms the listening experience into something even more magical: screen-free interactive games, quizzes, and story-based adventures. Whether solo or with family and friends, kids can take the lead with the new Tonieplay Controller, guiding characters through adventures that boost problem-solving, critical thinking, and imagination, all in a safe, ad-free environment. Tonieplay will include 12 game experiences featuring beloved characters from PAW Patrol, Gabby’s Dollhouse, Winnie the Pooh, Disney’s Quiz Kingdom, and tonies’ own Lalalinos.
“Today marks a very special day for everyone at tonies: With the launch of Toniebox 2, we are unveiling a completely new generation of our core device for the first time in the company’s history,” said Tobias Wann, CEO of tonies. “Toniebox 2 fully delivers on our ambition to lead the way in digital audio experiences for children through technology that is intuitive for children. This seamless transition from linear listening to active discovery, and even to restful sleep, is designed to promote children’s independence and self-confidence as they learn, play and grow.”
Launching alongside Toniebox 2, is the My First Tonies collection, soft, squeezable characters made especially for toddlers aged 1–2. These little companions introduce age-appropriate songs, real-world sounds, and simple vocabulary, all designed to support early language development and sensory exploration.
“Toniebox 2 builds on everything families already love, but unlocks so much more,” says Ginny McCormick, Chief Experience Officer. “We’ve stayed true to our vision of audio-first storytelling, while introducing a new layer of interactive play that empowers kids to discover, imagine, and explore through Tonieplay. With smarter bedtime and wake-up features, Toniebox 2 now supports families from morning routines to nighttime wind-downs, creating more opportunities for child independence and easy routines.”
From September 15 to October 1, Toniebox 2 will be available exclusively at Indigo (in-store and online), offering Canadian families early access to the new device before it rolls out to additional retailers later this fall.
MSRP: CAD $169.99 (starter set)
For more information on Toniebox 2, please visit: https://ca.tonies.com/
About tonies®
Founded in Germany in 2013 by two dads, tonies® has become the largest interactive audio platform for children globally. Over 9.5 million Tonieboxes and 125 million Tonies figurines have been sold in over 28 countries. Now available in Canada, the award-winning, screen-free Toniebox makes it easy for kids to explore stories, songs, and games with their favourite characters, independently and safely.
With over 1,300 Tonies figurines and 4,400+ digital titles (including content from partners like Disney, Mattel, Marvel, and CBC Kids), tonies® is redefining how Canadian children learn, imagine, and grow.