Almost One-third of Canadians Now Choose Organic Meat:
duBreton® Offers Options and Recipes for Busy Families Who Care
Fall is back. Kids are in school. Families are in routines. With the new fall schedule comes a renewed focus on dinner with the family. As Canada celebrates National Organic Week from September 16 to 24, 2017, a recent survey by MARU/Matchbox of more than 1,000 Canadians reveals an organic landscape on our plates: almost one-third of Canadians (30 percent) say they purchase organic meat. DuBreton®, the largest producer of organic and Certified Humane® pork in Canada and North America, has noticed an increase in demand since it first offered organic pork in the early 2000’s. Now the company offers a wide variety of certified products ideal for busy weeknight meals or special occasions with the whole gang this fall.
Freeze and Reheat
As families everywhere prepare for busy fall schedules, the classic meat sauce is a food prep staple – and for good reason, it’s protein-packed, crowd-pleasing and, most importantly, freezes well and can be reheated within minutes.
For a great twist on a classic recipe try duBreton’s Extra-Meaty Spaghetti Sauce. And find more great Organic pork recipes at www.dubreton.com.
Make Special Occasions Extra Special with Organic Pork
Beyond the everyday rush to the dinner table, fall also provides memorable opportunities for family gatherings, including Thanksgiving. Pork is an economical solution to feeding a large family and is the perfect flavour complement to the bounty of Canadian produce available in autumn. Instead of your traditional turkey this Thanksgiving, opt for something different like Cranberry-Rosemary Braised Pork Shoulder, Honey Mustard and Apple Stewed Pork Shoulder or Almond, Honey and Dijon-Encrusted Pork Tenderloin. And to really shake things up, try serving a Maple Bacon Cheesecake for dessert. These recipes, and more, are available at www.dubreton.com.
“Organic pork is the ideal companion at every meal as it’s humanely raised, antibiotic and GMO-free,” says Vincent Breton, third-generation farmer and President of duBreton®. “Whether you choose our famous bacon for breakfast, our nitrate-free ham in your lunchbox or any of our pork cuts for the dinner table, organic pork is best for your family, the environment and the planet. DuBreton® customers know that the organic and Certified Humane® certifications mean there is no room for compromise.”
Organic Week Helps to Educate
The survey also confirms that there is still a lot of confusion around the organic meat industry. While 20 percent of Canadians say they have a strong understanding of organic meat and how it’s produced, almost one-third (31 percent) of Canadians either know nothing or are confused about organic meat.
“Canada Organic is the most heavily regulated and scrutinized food system in Canada,” continues Mr. Breton.
http://www.caeq.ca/sites/documents/image/LogoBioCanadaRGBpresse.jpgThe Canada Organic logo on products assures that they have been raised, handled and produced according to strict procedures and rules, including but not limited to:
· Crate free – pigs must be raised in open barns with bedding and access to the outdoors
· Raised without antibiotics
· Only organic, GMO-free feed containing no animal by-products
DuBreton® is a proud participant in an ambitious research project undertaken by Agriculture and Agri-Food Canada (Genomics Research and Development Initiative – Antimicrobial Resistance, GRDI-AMR) to evaluate the presence or absence of antibiotic-resistant bacteria in swine based farming practices. The company was selected to contribute to this important study due to the diversity of its farming programs, which include three antibiotic-free models: farms following organic standards, those following Certified Humane® standards, and antibiotic-free farms.
The duBreton® website provides additional information on the company’s commitment to organic and natural pork that is raised humanely as well as its many certifications, including Certified Humane®.
This fall, duBreton® is also a National Leaders sponsor of the Canada Organic Trade Association (COTA) Organic Week to raise further awareness. The annual event helps to strengthen the organic sector and educate Canadians on organics by promoting healthy living. Canadians are encouraged to watch for events in your area or visit the COTA website for more details.
“This Organic Week, support Canadian companies who have chosen to go organic,” continues Mr. Breton. “They did so because they care about people’s health, but also about the environment, animal welfare, responsible management of resources, and the preservation of ecosystems.”
While a healthy number of Canadians are choosing organic meat, unfortunately, 41 per cent of these consumers are frustrated with the lack of organic meat options at grocery stores. To help meet the growing consumer demand for organic and Certified Humane® pork, duBreton® is further extending its commitment. Since September of 2015, duBreton® has freed 165,808 pigs from traditional crates and another 43,133 are in the process of becoming crate-free. This puts duBreton® more than half-way to its groundbreaking commitment to raising 300,000 more crate-free pigs by the end of 2018. Being raised crate-free is a key requirement of both organic and Certified Humane® distinctions and the duBreton® announcement is one of the biggest humane farming initiatives ever made, representing an investment of $30 million.
“Once people understand the difference behind the organic and Certified Humane® certifications, they tend to seek out these pork options that are raised in a more natural way,” continues Mr. Breton. “More and more, Canadians want to feel good about what we eat and the certifications give them peace of mind that our animals receive the utmost care.”
About duBreton®: A Family Business, A Tradition of Quality
The year 1944 marked the beginning of a new company built by a passionate young farming couple named Napoleon and Adrienne Breton. Over time and through acquisitions and development of other companies, the Breton Tradition 1944 became one of the jewels of Quebec agri-food production, particularly in the pork sector. Now a world leading pork specialist with farming in both Quebec and Ontario, duBreton’s® goal is to satisfy the tastes of the best chefs, restaurants and homes throughout Canada, the United States, Asia and Europe. DuBreton® offers a complete range of the highest quality pork products from pigs raised and processed to the highest standards of quality and animal care. DuBreton’s® Rustic Farm Pork and Organic lines have an increased focus on humane farming techniques and respect the animals’ natural development and environment.
‡The survey was commissioned by duBreton through MARU/VCR+C from July 14 to July 15, 2017 as an online survey among 1,519 randomly selected Canadians. The margin of error—which measures sampling variability—is +/-2.5%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure samples are representative of the Canadian adult population.
Disclosure: Media Release