Taste of Nature Ignites Canadians’ Love For the Great Outdoors
#FindYourTasteOfNature Campaign to Benefit Parks Canada
Canadians are privileged with an abundance of beautiful natural space. Whether you enjoy hiking local trails, camping under the stars, or appreciate a leisurely stroll in the park, Canadians have an affinity for the great outdoors that is part of our national identity.
Taste of Nature, the most popular organic, Canadian-made snack bar brand in the country, believes in the power of nature to make us feel connected to something larger than ourselves. That’s why this Summer, Taste of Nature is encouraging Canadians to reconnect with the great outdoors and share a picture while exploring Canada’s beautiful natural landscapes. For every picture posted to Facebook and/or Instagram using the hashtag #FindYourTasteOfNature, $1 will be donated to Parks Canada* to help protect and present Canada’s natural heritage.
“At Taste of Nature, we have always believed that in nature, we feel part of a whole,” says Brianne Arnott, Marketing Director, Taste of Nature Foods Inc. “By encouraging Canadians to #FindYourTasteofNature this summer, we hope to reignite Canadians’ love of nature and highlight the deep, soul-satisfying benefit of connecting to Canada’s natural landscapes. We’re thrilled to be supporting Parks Canada so our nation can protect and enjoy our beautiful national parks for years to come.”
#FindYourTasteofNature Summer Tour
Taste of Nature is bringing the great outdoors to cities across the country through special community events featuring a unique, hand-crafted Taste of Nature Bikanoe! This spin on the classic Canadian icon, the red canoe, is a bicycle/canoe hybrid that paddles in water and peddles on land – a must-see for every outdoor enthusiast. Find the Taste of Nature Bikanoe (and free Taste of Nature samples!) at community events throughout the summer, and visit the interactive photo booth to help raise money for Parks Canada:
· Vancouver Dragon Boat Festival; Friday, June 22 – Sunday, June 24, 2018
· Vancouver Jazz Festival; Saturday, June 30 – Sunday, July 1, 2018
· Calgary; 9 Ave strip between the Calgary Tower and 10 St; Friday, July 6, 2018
· Toronto Beaches Jazz Festival; Thursday, July 26 – Saturday, July 28, 2018
· Montreal Festival de la Poutine; Thursday, August 23 – Saturday, August 25, 2018
The Taste of Nature Bikanoe will also visit key retailers in British Columbia, Alberta, Ontario and Quebec. Visit @tasteofnature on Facebook or www.findyourtasteofnature.com for event dates and appearances.
NEW – Lower Sugar; Great Taste
Take a bite out of something new this summer: Taste of Nature Lower in Sugar snack bars. Featuring 55% less sugar, this new line of snack bars contain only 5g of sugar or less per bar, and are available in three new flavours: Peanut Caramel, Cocoa Mint and Coconut Cashew. Made with love from simple ingredients, Lower in Sugar bars are non-GMO verified, gluten-free, vegan and kosher.
“While the majority of Canadians – 69% – are seeking ways to reduce their sugar intake**, Taste of Nature understands that they are not willing to compromise on taste,” continues Ms. Arnott. “That’s why we’ve developed the new Taste of Nature Lower in Sugar products to satisfy Canadians’ taste buds, while delivering a healthy, lower-in-sugar snack.”
NEW Look; NEW Flavour-ites
Taste of Nature is switching up its wardrobe with a bold new look featuring packaging that allows the real, simple and whole ingredients to shine through. Using only the best, quality ingredients that are certified organic (with no artificial colours, pesticides or preservatives), non-GMO project verified, gluten free, kosher and vegan, choose from 13 different flavours including fan-favourites Cranberry, Brazil Nut and Almond, or the new Dark Chocolate Banana and Dark Chocolate Coconut, available at grocery, club and natural health retailers nationwide.
“We’re thrilled to offer crafted-in-Canada nutritious foods that help reconnect people to nature,” concludes Ms. Arnott. “It’s the nature of our products – whole fruit and nut ingredients you can find in your own kitchen – that sets us apart. Just like Canada, we combine the best ingredients from around the world to create something better, together.”
About Taste of Nature
At Taste of Nature, we believe Real Tastes Good. That’s why in our healthy, nutritious, snack bars you will find nothing artificial, no fillers and no chemicals. Headquartered in Markham, Canada, Taste of Nature snack bars can be found at grocery, club and natural health stores nationwide. Join the Taste of Nature community online at tasteofnature.ca, on Facebook at @TasteofNatureCA, and on Instagram at @tasteofnature.
Disclosure: Media Release