Welcome your newborn to the world with Genestra Brands® HMF
Probiotic Baby Collection, a product line that promotes your little one’s health right from the
As a new parent, making careful choices to ensure your bundles of joy are healthy in their first
years of life is a top priority. That’s why Genestra Brands®, Canada’s trusted source of
professional-grade supplements for over 30 years, is here to put your baby’s best health forward.
Genestra Brands HMF Probiotic Baby line has been specially formulated to support the health of
children and babies in each developmental stage and includes HMF Baby B, Baby F, Toddler +
Pro, and Baby Drops.
“Every child has different health requirements, that’s why Genestra Brands HMF Probiotic Baby
Collection includes clinically studied probiotic strains to meet your child’s specific needs,” says
Nicola Lyons, Senior Brand Manager, Atrium Innovations.
Fewer tears and more cheers with Genestra Brands® easy-to-use HMF Probiotic Baby product
line, simply dissolve them into milk or water for your baby to drink. This collection of products is
free of gluten and soy, making it ideal for those little ones with sensitivities.
Genestra Brands® products are available through authorized retail partners, including Well.ca,
Amazon.ca, and select health food stores, or sold directly through select physicians and
Is your baby being breastfed? Try HMF Baby B
This formula is specifically formulated to support the gastrointestinal health of breastfed babies.
It’s comprised of a probiotic blend of Ligilactobacillus salivarius (CUL-61), Lacticaseibacillus
paracasei (CUL-08), Bifidobacterium bifidum (CUL-20) and Bifidobacterium animalis subsp. lactis
Is your baby being fed with formula? Try HMF Baby F
Specifically developed to promote healthy gastrointestinal microflora in formula-fed babies, this
supplement also contains prebiotic fibers. It includes galactooligosaccharides (GOS), a type of
prebiotic fiber similar to that found in breast milk, and fructooligosaccharides (FOS) both of
which help to support the gastrointestinal health of infants.
Its probiotic consortium is comprised of a blend of Ligilactobacillus salivarius (CUL-61),
Lacticaseibacillusparacasei (CUL-08), Bifidobacterium bifidum (CUL-20) and Bifidobacterium
animalis subsp. lactis (CUL34.)
Looking for toddler support? Try HMF Toddler + Pro
Supports pediatric nutrition and intestinal health with a unique consortium of human-sourced
probiotic strains and over 10 vitamins and antioxidants. Probiotics selected for this formula
provide strong epithelial adherence and naturally high tolerance to stomach acid. HMF Toddler Pro also provides vitamins and antioxidants to support normal growth and development in
children 1-5 years of age. Vitamins A, C, D3, and K1 support the development and maintenance
of bones, cartilage, teeth and gums.
Probiotics in the formula include Ligilactobacillus salivarius (CUL-61), Bifidobacterium animalis
subsp. lactis (CUL-34), Bifidobacterium bifidum (CUL-20) and Lacticaseibacillus paracasei
Does your baby suffer from colic? Try HMF Baby Drops
Formulated to provide relief for symptoms of colic such as excess crying, fussing, and irritability in
infants between 1-5 months with a blend of clinically studied probiotic strains, Bifidobacterium
longumsubsp. longum (KABP™-042) and Pediococcus pentosaceus (KABP™-0411)), which help
provide symptoms relief such as crying, fussing or irritability.
About Genestra Brands® (GenestraBrands.ca):
For over 30 years Genestra Brands® has supported individualized treatment plans with 350+
professional-grade products in a variety of formats, proven safe, effective, and reliable.
Genestra values the importance of well-sourced ingredients and careful formulation, consciously
ensuring their products are backed by clinical or traditional evidence. They care about their
customers and believe in the production of targeted products that make a positive difference in
the health of those who choose them. Genestra Brands® is headquartered in Richmond Hill, ON,
Canada. For additional information, please visit atriumpro.ca.
Photo Credit: GENESTRA