As Canada’s children head back to class, we’re reminded of the impact a good education can have. The classroom should be a place where every child gains confidence and begins to achieve his or her potential — but for the one in seven who go to school each day with an empty tummy, that’s not the case. These kids are running on empty and, without support, they will struggle to realize their dreams.
According to the second annual Kellogg’s Breakfasts for Better Days Survey of Canadian teachers, students who miss breakfast lose an average of 104 minutes of learning every single day. That’s more than three months of class time lost each year!
The survey also found that an overwhelming 92 per cent of teachers agree that hungry students participate less frequently; 90 per cent say that those same students are unable to concentrate in the classroom and 78 per cent of Canadian educators assert that they are more lethargic than their peers.
At Kellogg Canada we’re doing our part to help by raising awareness of the issue of lost education. In addition to supporting breakfast clubs for more than 10 years, we are encouraging Canadians to buy a box and help feed children and families who need it the most. For every box of cereal sold, Kellogg Canada will donate a portion of the proceeds, to a maximum of $100,000, to our breakfast partners across the country. This is in addition to the more than one million dollars donated to breakfast clubs from coast to coast to date. To learn more about our efforts visit kelloggs.ca.