Offer a Delicious Blast of Cool
Summer is here and Second Cup is welcoming winter-weary Canadians with refreshing icy beverages. This season, Second Cup, the specialty coffee retailer with more than 350 stores across Canada, is introducing two new refreshing options – a Frozen Lemonade and a Black Cherry Smoothie – which join espresso-based favourites like Second Cup’s popular Chillatte® and Iced Lattes on the summer drink board. So whether you’re craving an icy coffee or something a little different, there’s a chilled beverage on the menu for you.
Popularity of Iced Coffee is Brewing
The iced coffee market has grown in Canada in recent years, and a recent survey commissioned by Second Cup* reveals that the majority of iced coffee beverages are still consumed out-of-home. While half of Canadians are now drinking iced coffee, only 6% of respondents drink the beverages exclusively at home, while almost one-third (29%) enjoy these beverages only in coffee shops. The vast majority of those who drink iced coffees (79%) drink them during an afternoon break, with 12% drinking them in the morning and 10% enjoying them in the evening. At Second Cup, customers can order an iced version of any espresso-based beverage, coffee or tea, any time of day, any time of year, and it will be handcrafted to exact specifications.
For those who like a little variety in their cup, Second Cup is thrilled to offer refreshingly delicious, icy beverages all summer long. These icy heroes include:
• Chillatte® – a delicious chocolate frappe, ice cold, creamy and lightly sweet; made with Second Cup premium espresso
• NEW Black Cherry Real Fruit Smoothie – made with real black cherry fruit puree
• NEW Frozen Lemonade – Crisp, clean and refreshing; with a light and tangy real lemonade flavour
• Frrrozen White Hot Chocolate® – The deliciously decadent taste of white chocolate blended with milk and ice
• Matcha Green Tea Frappé – a creamy and sweet source of antioxidants, with the revitalizing flavours of fresh herbal and green tea notes
Don’t Sweat It – Latte Tuesdays
The most popular way to enjoy an iced coffee is with milk (including non-fat) or cream, getting the top vote from 65% of iced coffee drinkers, followed by sweetened (28%); with a flavour shot (25%); and with a shot (or more) of espresso (14%). It’s clear that Canadians love the flavour of espresso and milk, making the Iced Latte a new summertime classic. Now, Iced Latte lovers have even more reason to celebrate the season: Second Cup’s popular Latte Tuesdays will continue all season long, and customers can enjoy an iced or hot latte, any Tuesday, for a special price.
It’s the season for sipping, and Second Cup invites you to come in and cool down with your summertime favourite or try a tantalizing new taste. For more information, please visit www.secondcup.com.
Iced Latte Recipe
• Fill a tall glass 2/3 full with ice
• Prepare a fresh double shot of espresso
• Pour double shot of espresso over ice
• Top up glass with dairy of your choice
• Stir and serve
Espresso should always be used immediately after preparation
Stir chocolate syrup into the espresso shot before pouring over ice to make your Iced Latte an Iced Mocca
For a healthier choice, switch your milk to skim
If your Iced Latte is too milky, add an additional shot of espresso. Most people switch to large glasses when preparing iced drinks, and if your standard espresso shot is 2oz, then you add both ice and milk to the espresso, you’ll naturally end up with a latte that is very milky.
To get sugar to dissolve completely in an Iced Latte, put the sugar into your espresso cup/pitcher before you drop your espresso shot, then stir it together after you’ve produced your shot. This will dissolve the sugar entirely before you pour the espresso over your ice.
If you’re an Iced Latte lover, visit Second Cup for Latte Tuesdays throughout the summer, where customers can enjoy any iced or hot latte for a special price.
Homemade Iced Coffee
Using your current home brewing equipment, simply follow these steps below from Second Cup coffee experts:
Brew a pot of fresh coffee using 2 tablespoons of ground coffee per cup
• Transfer the hot coffee to a carafe or pitcher.
Note – If you’re brewing in a French press at home then pour the finished brew into the carafe/pitcher through a coffee filter to remove sediment
• Refrigerate the coffee until cold, about 1 1/2 to 3 hours
• Fill a tall glass with ice cubes
• Stir the pitcher of cold coffee and pour the chilled coffee into the glass
• If you want, you can add milk, sugar, non-sugar sweetener or simple syrup to your taste
• Stir and enjoy!
Darker roast coffees tend to make a more intensely flavoured iced coffee with good depth and sweetness
Consider freezing coffee in ice-cube trays to really enhance your iced coffee experience; coffee cubes will not dilute your iced coffee.
Iced coffee can be a challenge to sweeten with granulated sugar. Consider making a simple syrup using sugar and hot water to sweeten the iced coffee
For a decadent, dessert-like treat, consider adding sweetened condensed milk to your iced coffee
Only make as much iced coffee as you plan to drink in the day. Over time the coffee particles will settle in the bottom of your pitcher and you will notice a change in flavour.
About Second Cup
Founded in 1975, The Second Cup Ltd. is a Canadian specialty coffee retailer operating more than 350 stores across the country. All of the approximately 4,000 Second Cup baristas are trained coffee experts who are committed to ensuring excellence in every cup and the very best customer experience possible.