Celebrating wonder: a new learning store concept, Wonderlab by Toys“R”Us, opens in North Vancouver
(VANCOUVER) May 27, 2013 – Learning. Creativity. Discovery. It’s time to celebrate the ‘aha’ moments that happen during play as Toys“R”Us, Canada opens its first learning concept store at 1331 Marine Drive in North Vancouver on Saturday June 1. Named “Wonderlab by Toys“R”Us,” this new concept for the company reinforces its role as the expert in educational play. All of the products sold in the store promote learning, discovery, creativity, exploration and role play.
“As the toy authority, Toys“R”Us knows that moms love products that teach and entertain their children,” said Liz MacDonald, vice president, marketing, Toys“R”Us, Canada. “The philosophy behind Wonderlab by Toys“R”Us is that playing is the most important part of learning and when kids play they aren’t afraid to experiment and try new things. We want to foster kids’ imaginations by giving them a place to start learning that discovery and exploration happen through play.”
Wonderlab by Toys“R”Us contains a wide range of learning products including preschool activites, infant development, crafts, books, electronic and phonics-based learning aids, role play, construction and science. Brands sold in the store will include Lego, Crayola, Leap Frog, Vtech, Playmobil, Play-Doh, Learning Resources, Melissa & Doug, Creativity for Kids and many more.
“North Vancouver is the perfect spot for our Wonderlab by Toys“R”Us store,” said MacDonald, “We have wanted to open a toy store in this family-friendly neighbourhood for some time, and the size of this retail space was ideal for our first learning concept store.”
The 8,000 square foot store will feature an interactive LEGO shop, a LeapFrog demonstration area, a Crayola Craft Zone, a dress-up stage and many other engaging displays and play stations for children. Staff at this location will be easy to identify in their “Lab” coats and will be offering regular product demonstrations, “Mini-Labs” and Make & Take events.
Grand Opening celebrations will begin with a ribbon cutting ceremony at 9:30am on June 1, and shoppers can take advantage of a fun-filled day, complete with face painting, clowns, pictures with Clifford the Dog and Thomas the Train, product demonstrations and activities. Wondrous Grand Opening deals such as Buy One Get One 50% off and an AIR MILES® Bonus Offer – Earn 50 Bonus AIR MILES® reward miles when you spend $50 or more will also take place throughout the weekend. Additionally, the first 200 families who ‘wonder’ in, will receive a Wonderlab Savings card and a special Wonderlab drawstring backpack.
About Toys“R”Us, Canada:
Toys“R”Us (Canada) Ltd. is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates 74 stores across the country. For Wonderlab information visit www.toysrus.ca/wonderlab. For Toys“R”Us store locations and convenient online shopping visit www.toysrus.ca.
